ESSNCE ORIGINALS: COMMUNITY EDITION

During spring 2025, we started something completely new 💭🍓 We wanted to create a perfume together with you – our community. And now we are finally here ✨

Forever June launches on 25/5 at 10:00 ⏰ A playful and romantic fragrance inspired by Swedish summer, wild strawberries, warm evenings and memories you never want to let go of 🤍

Here we have gathered the entire journey. A place to look back, read more and follow the road ahead 💭🍓🐝

HOW IT STARTED

IF YOU COULD DREAM FREELY…✨💭

Yes, that is how it all started.

At the beginning of February 2025, our founder Jonna posted in our Facebook group – an open question to everyone in our community.

Imagine standing in our lab in France together with our perfumer Paul. He gives you one mission: create your perfect summer scent. No rules, no limitations. What does it smell like? How does it make you feel? When do you wear it?

The response was magical. The comment section filled with dreams, scent memories, emotions, notes and ideas that together laid the foundation for what would later become Forever June – our very first community-created perfume 🖤

VOTING

BATTLE OF THE NOTES 📣

After we opened the floor to your dream scent ideas, it was time for the next step: We asked you to share which notes you wanted to include in a summery perfume ☀️☁️

We gathered your suggestions and narrowed it down to 16 notes that went head-to-head in the Battle of the Notes—a tournament where you voted for the ones that best capture the feeling of summer.

The winner? Wild strawberry! 🍓 An iconic summer classic that made it all the way to the final! But we did not stop there. Several of your top favorites, such as pear and vanilla, will hopefully continue with us in future fragrance development!

VOTING FOR A NAME ✨

After receiving tons of magical name suggestions from our community, it was time to vote. And now it’s official—our very first Community Edition will be called Forever June ✨

The name perfectly captures the feeling we want this scent to evoke—something soft, dreamy, and timeless. Like a warm June evening you never want to end.

SAMPLES & TEST SQUAD

Samples & Testers During the development of Forever June, we created countless fragrance samples together with our perfumery and of course continued building the scent together with you.

250 people from our community received samples at home to smell, experience and share their thoughts about the perfume. Through two different feedback forms, you helped us fine tune the final details and shape the finished result ✨

STICKERS

During the first half of 2026, work also began on the Forever June bottle and design ✨

We wanted to create something that felt personal and playful, and the idea of stickers that you could use to customize your own bottle was born!

You submitted hundreds of suggestions for motifs, symbols and details that captured the feeling of Forever June. Wilda then started sketching the ideas and eventually designed the stickers that are now part of the final product 🍓🐝💭

When you order Forever June, the stickers are included so you can personalize your bottle and create your own version of our Community Scent ✨

FOREVER JUNE